What Is Fashion App Development?
Fashion app development is when developers work on building eCommerce fashion apps for small businesses and big brands. With the help of fashion app development companies, consumers are able to shop with only a few taps on their smartphones. Thanks to fashion apps, fashion lovers can be up to date with the hottest trends in the market as well.
The app economy is in constant growth, and it is expected to reach $6.3 trillion in 2021. In fact, over 51% of the online shoppers in the US have made a purchase via mobile in 2019. This enables fashion businesses to reach a wider audience by developing fashion apps.
Fashion Mobile App Development Is A Game Changer In The Fashion Industry
According to SmartInsights, 90% of smartphone usage is spent on apps. Mobile apps have taken over many different industries, especially the fashion one. As Statista states, shopping is one of the app categories that has a high penetration rate among Android users. That’s why many businesses start investing in fashion app developers. They recognize the long term benefits that fashion app development offers.
Here are a few reasons why you should also develop fashion software for your business:
- Fashion apps increase loyalty. Once consumers install your fashion app on their smartphones, they connect with it and make purchases. What’s great about such apps is that clients can shop from anywhere at any time with just a few taps. This increases their loyalty and satisfaction.
- When customers download fashion apps and buy an item, the software will remember the purchases. Fashion app users are even able to save their favorite items on a wish list. With all these things and more, clients are provided with a personalized experience that increases engagement. Thanks to it, clients always come back to the app to take another action.
- With the help of fashion app developers, you can also get a user-friendly app that will contribute to a positive experience. Mobile apps offer a much friendlier interface than websites. So, by offering your app to your clients, you will make them happy.
- One of the best things about fashion apps is that they are innovative. For example, many of them offer to scan your body in order to get an apt size. Isn’t that amazing? You could never do this with a website. Thanks to such innovative features, clients are more satisfied and businesses enjoy higher revenues.
- With the help of fashion apps, you can easily manage and update your online store. For instance, you will receive notifications if some products are not available in your stock. Or, once you add new items, the app will instantly get updated.
- By sending notifications to your clients, you will keep them updated all the time. They love it when they hear about the latest arrivals or some discounts and sales. Keeping them regularly updated will result in more returning clients.
These are some of the benefits you will enjoy if you count on the help of fashion app development companies and invests in fashion software.
Fashion App Features That Your Fashion Software Must Have In 2020
The fashion app industry is exploding. However, there is always we can do something more to increase sales.
The following features are a must-have for fashion apps in 2020:
- Universal shopping cart. Instead of redirecting your clients to third-party brand sites, you should allow them to pay within your app. By letting consumers discover and pay in one place, you are providing them with a positive shopping experience. Redirections may leave to cart abandonments. To avoid this, make sure your app includes a universal shopping cart.
- Product reviews. Reviews play an important role in the fashion industry. They are a huge factor in bringing purchasing decisions. Thus, when you hire fashion app developers, you need to make sure your app includes this feature.
- Chat platform. Fashion apps should also have a private messaging platform. Such a feature would allow consumers to communicate with retailers and make shopping decisions easily.
- Image recognition. In today’s world, we are surrounded by mobile phones more than ever. This is the reason why fashion apps should include image recognition features. They allow consumers to make a purchase online simply by scanning QR codes of items.
- Analytics. Every fashion software should have built-in analytics. This feature allows businesses to study the behavior of their clients and improve their strategies. By looking at the location and preferences of potential clients, with the power of analytics, retailers can make more people buy the products they sell.
- Push notifications. Every fashion app development company should highlight the importance of push notifications. They tell clients about different offers and sales, thereby building a relationship between them and the business. Moreover, push notifications increase engagement and keep consumers satisfied as well.
All these features promise a positive user experience and turn consumers into loyal clients. So, before you hire fashion app developers, make sure you discuss all the features that your app will include.
Why You Should Invest In Fashion App Development Company?
Smartphones are one of the most powerful inventions ever. They have created so many business opportunities, especially for the fashion industry. Nowadays, fashion apps play a huge role in the success of brands. They not only allow consumers to get the best deals, but they can also shop from their home, when they eat, exercise or work.
Here are the top reasons why you should invest in a fashion app:
- Easily targeting customers by using demographics
- Sending offers, promotions and discounts to clients
- Increasing visibility and reach
- Building brand recognition
- Integrating social media
- Making worldwide sales
Fashion App Development Agencies: How To Choose The Best One For Your Business
According to Sleeknote, consumers make double the purchases on apps than they do on the mobile web. Actually, more than 61 million people will make mobile payments in the US this year. This is a huge number of buyers who shop on their smartphones. That’s why the demand for fashion app development companies increases constantly.
You may want to have a fashion app, and you can have a great idea about how it might look. However, you don’t have the programming expertise. That’s why it is essential to hire fashion app developers.
They have all the necessary knowledge to create functional fashion software which will bring you more clients and increase your sales. And, if you want to take your business to the next level, you need to choose the best of them.
However, with such a huge number of fashion app development companies in the market, how can you know which one to choose? Which fashion app developers are the best for your business?
To choose the best fashion app development agency for your business, make sure you focus on the following qualities:
- Experience: This is one of the most essential qualities of fashion app developers. They need to have the knowledge and experience to build a cutting edge fashion software for you. Examine the approach they have towards your app idea. Then, ask them some specific questions to see if they are experts in this field or not. For example, ask the potential app developers whether they can make your app work on different operating systems. And, require to explain how this process will take place. You can judge whether you can work with these people by the answers you get.
- Creativity: The best fashion app developers should be creative. They should make your app unique and much better than the one of your competitors. It should also be attractive for consumers with a well-designed interface.
- Worthy portfolio: Looking at portfolios is crucial. They will tell you about the experience and commitment to fashion app development companies have. What’s more, thanks to them, you will learn about their previous work and clients. See if they have done similar work to your project. That way, you will know whether they are the right choice for you.
- UI/UX skills: When fashion app developers create fashion software, they use different programming languages. Each of them has its own pros and cons when it comes to mobile compatibility. So, you need to make sure the app they will create has a friendly interface and is user-friendly.
- Positive reviews: Looking at the reviews of the potential fashion app developers is of great importance. Reviews tell us how satisfied previous customers are. You need to ensure that you hire a fashion app development firm that has plenty of positive reviews. Many negative reviews mean that the company is not trustworthy.
- After-launch services: Reputable fashion app developers always offer post-launch services. After they finish your fashion software, they need to be there for you for technical assistance and consultation. Fashion apps need to be constantly maintained and updated. Thus, make sure the fashion app development agency you hire, offers such services.
How Much Do Fashion App Developers Charge?
How much will they charge you, primarily depends on your demands. If you need more complex fashion software, then it will cost you more.
However, the prices can range from agency to agency. For example, for a fashion app with basic features, fashion app developers might charge you between $5,000 – $30,000.
If you ask for an app that is a bit more complex, then you might need to pay about $20,000 – $90,000. And, if you demand fashion software with plenty of features, then fashion app development companies might cost you $50,000 – $150,000.
You can also hire fashion app development companies on an hourly basis. Then, you might pay $50 on average. Again, it will all depend on the complexity, functionality and features of your fashion software.
Fashion App Developers Grow Your Business
Having a fashion store means constantly promoting new items, having sales and offering discounts. And, nowadays, the best way to do all these things is by having a fashion app.
Most of the people around the globe shop directly from their mobile apps. And, having your own fashion software will allow your clients to make purchases from anywhere at any time. With the help of fashion app designers, you can provide your customers with a pleasant shopping experience while increasing customer loyalty and engagement.
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