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Top 12 Mobile App Design Trends Of 2019 That Brands Should Follow To Improve ROI

Last Updated: October 22, 2019
mobile app design trends
Mobile app developers designing your app.

Studies show that there are 2.7 billion smartphone users around the world. With so many people using mobile phones, more and more businesses design apps to promote their services. Mobile applications are not only for big brands. 

Today companies of different sizes create them to attract more clients and increase their sales. In 2018, people around the world downloaded 194 billion apps. In 2019, it is expected the number to rise.

With mobile apps, you are visible to clients at all times, and you are right at their fingerprints. This makes it easy for you to send promotions and sales notifications. What’s more, with a good app, you will provide value to your clients and earn their loyalty. 

However, with such a huge competition, you need to make sure that you have a mobile app that will stand out. But how can you manage to outsmart your competitors? By creating the perfect mobile application design. 

Below you will find the top mobile app design trends of 2019 that brands must follow. They will not only help you get a step ahead of your competition but build a brand as well. 

Keep reading and find out what are the latest mobile app design trends you need to integrate this year.

1. First And Foremost, Improve Mobile App Security

Although security isn’t quite a design trend, it is still an essential element of professional mobile apps. There are numerous applications in our smartphones that require trustworthy information such as banking apps, mobile wallets, payment gateways, etc. 

According to eMarketer, in 2019, almost one-quarter of US mobile phone users will make purchases. For that reason, designers need to make sure that the information users provide stays safe.

Mobile apps are some of the channels which are more likely to suffer from security threats. This can lead users to be victims of digital fraud. 

If this happens, they will have negative user experience with the company. It will also impact the reputation of the brand. Not to mention that financial losses are possible too. 

Some of the ways to improve mobile app security are by taking different measures including authentication, authorization and identification. By verifying email addresses and logging in with passwords, fingerprint or FaceID, businesses will make sure that the app users feel safe.

2. Designing Apps For Bigger Screens 

According to the analytics that Alex Barredo did:

It took five years for the average screen size to get from 3″ to 4″, but only two more to get to the current average of 5.

A few years ago, most of the phones were between 2,5 and 4 inches. Nowadays, with the advancement of smartphones, screens are becoming bigger and bigger in size. This is one of the most popular mobile app design trends and the reasons for that are simple. On the one hand, people want to use and see more visual and immersive content. On the other hand, they also want dual and triple cameras. 

Another reason is that mobile phones are slowly becoming our primary computers. We use them for connecting with people around the world, making purchases and even working. That’s why designers focus on this latest mobile app design and create apps with bigger screens. 

Today, Huawei Mate 20 X has a size of 7.2 which makes it the mobile phone on the market.

Huawei Mate 20 X
Huawei Mate 20 X has the biggest screen on the market.

3. Better Personalization Improves Brand Loyalty & Engagement Online 

Did you know that 80% of people are more likely to buy from a company that provides them with personalized experience? 

What makes an app successful is a good user experience. And, designers can deliver a positive user experience by incorporating personalization. This is one of the mobile app design trends that all businesses should follow. 

When we install apps on our smartphones, they change themselves to provide relevant information and content. That results in satisfied clients. 

However, we live in a world where competition is huge. There are so many apps you can choose from. For instance, in the second quarter of 2019, the Google Play Store has to offer more than 2.46 million apps. This fact makes it harder for them to reach new audiences and retain them. 

By leveraging the power of artificial intelligence, designers can make the user experience more personal. 

Let’s take AliExpress, for example. It is an eCommerce app store that uses data to suggest things you might like including different products to buy. By fine-tuning and personalizing apps, they are turning into must-have on your smartphone. 

Here are a few personalization tactics that designers use mobile application design:

  • Behavioral profiling
  • SIC/NAICS codes
  • Machine learning
  • Geo-location
  • Geo-fencing

When you select tactics, take your audience into consideration. Always examine the number of visitors and the time spent per session. If you have users that spend plenty of time in the app, then use the benefits of machine learning to provide them with recommendations. Personalization is one of those mobile app design trends that will make you more valuable as a company. It helps you turn into a brand and become recognizable. 

Ali Express
AliExpress is a personalized eCommerce store.

4. A Clean Interface Boosts Mobile App Revenue

According to Google:

50% of people say they won’t consider purchasing from a brand that has a poorly designed mobile site.

This counts for mobile apps as well. They need to be well designed to meet the needs of the users. The interface is part of the mobile application design too. So, designers should also take it into consideration when incorporating the latest mobile app design trends.

The requirements of the mobile user interface are different than those for desktops. The screens are smaller, and therefore there is a need for special consideration. This includes bigger buttons and text and more breathing room so that users can absorb information and take action on a small screen. Therefore, when designers create it, they need to ensure consistency, usability and readability. 

Following the top mobile app design trends, designers create more simple interfaces. The simpler the interface is the better experience the users will have. 

They function better and contribute to customer retention. So, make sure you keep your interface simple to keep your clients satisfied. 

A great example of a simple interface is the app Digit. It is quite easy to use and the colors are easy for the eyes. 

The Digit app has a clean interface.

5. Functional Animation In Mobile Apps Improves Engagement & Storytelling 

Functional animation is one of the must-follow mobile app design trends in 2019. From micro-interactions to transitions in the background…animations improve the user experience. They are attractive, increase the time people spend in the app and make them engage. 

Animations are part of branding. They tell a story about your business and products and make you unique. Thanks to them, you can stand out from your competition and increase conversions. 

What’s more, functional animation as one of the latest mobile app   trends is also useful in: 

  • building meaningful transitions
  • providing visual feedback
  • helping users get started
  • showing system status 

An interesting survey shows that recently, the average span of human attention has dropped from 12 to 8 seconds. It means that app designers need to be quite creative to catch the users’ eyes. 

The Messenger Like is an example of functional animation. It one of the most interesting mobile app design trends that is appealing and a special feature that makes this mobile app unique. 

functional animation
The Messenger Like is an example of functional animation.

6. Try Bottom Navigation 2.0 For Unique UX

In 2019, we can frequently see that bottom navigation is popping up in apps everywhere. App designers value the lower part of the screen. Thus, they follow the latest mobile app design trends to use the lower section to the fullest.

Bottom sheets are creative approaches for navigation and a great replacement for the bottom navigation bar. They are flexible since they make vertical scrolling quite easy. You can easily get to more content and information without jumping screens. 

We distinguished two types of bottom sheets: Standard and Modal. 

The former operates independently to the primary screen. The latter one, on the other hand, blocks the primary screen.  

Swipe up gestures are also a popular form of bottom navigation. They seem to be quite useful for closing an app, opening a drawer, going back etc. 

Navigation is one of the latest mobile application design trends and an essential factor in user experience as well. In fact, research shows that 67% of mobile users will quit spending time on a site if they have a bad experience with navigation. 

The same applies to mobile apps. So, to ensure a positive user experience, designers must follow the mobile app design trends and incorporate bottom navigation 2.0.

Plenty of the apps on the market follow this trend, including Instagram.  

Instagram’s bottom navigation 2.0

7. Employ A Button-Free Design In Your Mobile App

In today’s world, most of the mobile phones that companies create are buttonless. They are replacing the physical buttons on the front with screen buttons. 

However, this button-free mobile design also has an impact on mobile app design. Instead of designing digital buttons, app designers usually replace them with gestures. 

This allows designers to get more space for mobile apps. Thus, they can provide more info and content and put in the center of the user’s attention as well. 

91% of people who use smartphones say that content is of great importance. So, the button-free design is one of the most important mobile app design trends too.

8. Apps Will Go Hands-Free With Face ID (Facial Recognition)

With the evolution of button-free design, the Face ID (facial recognition) design appeared. This is another trendy mobile application design that people love. 

Companies stopped creating mobile phones with buttons on the front. Thus, users didn’t have physical buttons to press on their smartphones anymore. 

That’s why there was a need for designers to incorporate face recognition in their apps. So, this is how face ID was born.

It is one of the most essential mobile app design trends and has its own benefits. For example, for those people who own iPhones, they can use face ID for several purposes. Unlocking the phone and replacing passwords are some of them. 

What’s great about it is that users can authorize Apple Pay transactions as well. This saves plenty of time since everyone hates logins and typing passwords. Moreover, it can also help if someone steals your phone or you forget your password.

According to Apple

The probability of someone else unlocking a phone with Face ID is 1 in 1,000,000 as opposed to Touch ID at 1 in 50,000.

This is the reason why mobile users feel more secure with face ID than they do when they provide touch ID or passwords. And, this is also a reason why designers should integrate this latest mobile app design. 

Apple, for example, replaced the touch ID fingerprint scanner with facial recognition on some of its devices.

face ID
Face ID is a popular mobile app design trend.

9. Dark Mode Can Create An Easy-On-The-Eyes Application Atmosphere

US adults spent about 3 hours and 35 minutes per day on their mobile phones. The light streaming into our eyes can have some negative impact on the human body. It confuses our brain and disrupts sleep. 

This is the reason why dark mode became one of the most popular features of mobile application design. 

Designers use dark mode (or dark theme) with the purpose to reduce eye strain. Another of its benefits is that it saves energy as well. Lot’s of popular websites and applications use it to attract interest in users. 

The night mode feature is a trend that is aesthetic and, you can schedule it to turn automatically. It is friendly to your eyes and allows you to spend more time on your smartphone without any negative impact. 

There are many apps on the market that use dark mode including Google Maps and Instagram. For instance, Instagram’s dark mode is used to save energy and to make readability easier. To enable it, you should update the app as well as the operating system you use to Android 10 or iOS 13.

dark mode
The dark mode is one of the latest trends in mobile app design.

10. Mobile Applications Will Adopt Voice Interfaces

Some predictions say that by 2020, 50% of the searches will be voice searches

However, as the number of voice searches increases, the voice interface is becoming more popular as well. It is actually the next big thing in mobile application design and one of the most popular mobile app design trends.

When you use an app, you simply speak, and it interprets your context. For example, when you receive a notification, you can say “read it for me”. Or when your phone rings while you drive you can answer a call simply by saying “pick it up”. You can say this and much more. 

Voice interface enables interaction between people and smartphones. It contributes to better user experience and builds trust. 

An example of voice interface is Cortana. This virtual assistant is developed by Microsoft and is quite a useful feature. It is available in several languages and we can use it for setting alarms and much more.

Cortana voice search
Voice search is becoming more popular than ever.

11. Mobile Apps Will Utilize Even More White Space

Another of the mobile app design trends of 2019 is creating apps with more white space. 

Also called negative space, white space is actually the space between different elements in the app. It doesn’t mean that it should be in white color. It can be blue, green, pink or any color or pattern.  

More white space means a cleaner look. This mobile application design is good for the eyes and makes the app look simple. This contributes to positive user experience. It makes the user spend more time in the app and engage.

People spend about 5 hours a day on their smartphones. This can make them tired and if your app is not good enough to make them stick around, they will press the back button. Thus, make sure you follow this latest app design and always leave more white space. 

Google in his app Google News has employed white space to keep its readers stay longer in the app. By making its interface simpler, and leaving free space between the elements in the app, Google made its app user-friendly thus making its users to spend more time in it. 

This is one of the most essential mobile app design trends because it keeps the reader’s attention and increases the time spent on the site.

Google News
The app Google News uses white space to keep its readers’ attention.

12. Transform Standard Features Like Cameras Into Mobile Apps

Cameras turn into apps, yes you’ve read it well. Why is this one of the mobile app design trends? Let us explain. There are plenty of photo apps out there, And, in 2019 they are becoming larger in number. Instead of using our phone camera, very often we use these apps to take a picture or record a video.

Such example is Snapchat. The company itself states that they are not a social network. They see themselves as a camera company and are, in a way, preparing for a world where cameras no longer exist on mobile phones.

According to SmartInsights, Snapchat reached 190 million daily users in the first quarter of 2019. Another interesting fact says that this app reaches 53.4% of the US mobile audience. 

By creating an engaging app that capitalizes on a standard smartphone feature that most users utilize daily, Snapchat has transformed itself into a reliable app that consumers use time and time again. 

So, is Snapchat or another app going to replace our phone cameras? It is left to see in the future. 

Mobile App Design Trends: Why You Should Utilize Trending Aesthetics In Your Brand Identity

Implementing mobile app design trends is of great importance for businesses of every kind. Here are a few reasons that will encourage you to adopt them too: 

  • Outsmarting The Competition. There are plenty of competitors out there, and you are aware of it. To not fall back behind them, you need to take advantage of mobile application design trends.  
  • Smoother Navigation. Better navigation means better user experience. The app will load faster and the users would always return. 
  • Better Brand Promotion. Following the latest mobile app design trends will make your brand more trustworthy. It will attract more people to use your app and they will spend more time on it. 

By employing the best mobile application design and latest mobile app design trends, you can present your business in the best light possible and encourage users to choose your brand over instead of your competition. This enables you to really reap the benefits of modern app design. 

Searching for mobile app developers? Check out our full list of best mobile app developments companies here.

Why You Should Follow The Latest Mobile App Design Trends In Your Digital Platform

Developing an app for your business is essential. People spend plenty of time on their mobile phones every single day. 

So, whenever they need your services, they will search for your business online. Allowing them to download your app, you are providing higher value to your company. 

Mobile app design trends come and go, and you need to keep up to date with all the latest news if you want to be attractive to your clients. Following mobile latest mobile app design s will to keep your clients interested and make them engage.

Mobile application design influences the quality of user experience and helps you turn into a unique and recognizable company. Staying up-to-date with the latest mobile app design will make you more trustworthy and better than your competitors as well. That means more clients, more conversions and more sales.